Ada is a seasoned expert in behaviour change, with a specialization in health and wellness. She uses an understanding of the human mind to solve complex health system challenges and to bring a different way of thinking. At BEworks, Ada works with pharma, med/bio tech, public health, and consumer wellness companies on developing customer adoption and communication strategies. Her broad sector expertise and strategic oversight gives her a unique perspective into how health organizations can more deeply and accurately understand consumer needs.

Ada is an award-winning researcher who has published in top-tier scientific journals. She holds a Ph.D. in Cognitive Neuroscience from the University of Toronto and was previously a postdoctoral research fellow at York University. Looking into the mechanisms that drive physical behavior change, she has adopted a wide range of research methods throughout her career, from neuroimaging to motion tracking. Prior to joining BEworks, Ada was a MITACs research fellow at Cisco Systems Canada. At BEworks, Ada now brings her expertise on the integration of research approaches to help companies and organizations solve health challenges all over the world.

What is a big idea or question Ada has been thinking about?

How can we encourage people in our society to engage in healthier behaviors? How can we better enable the healthcare system to become more human-centric in its treatment of patients and healthcare providers? How can new AI technologies enhance the healthcare system's ability to provide better care?